Scholar Profile - Jennifer Arch PDF Print E-mail
Jennifer Arch

JENNIFER ARCH

Manager, Media & Communications at Life Saving Victoria

Awarded a scholarship for University of Melbourne's Internet Marketing and Social Media, 2014


What sort of work does your organisation do?

Life Saving Victoria (est. 2002) is an initiative of the Royal Life Saving Society Australia Victoria Branch (est. 1904) and Surf Life Saving Victoria (est. 1947).

It has the mission to prevent aquatic related death and injury in all Victorian communities and the vision that all Victorians will learn water safety, swimming and resuscitation, and be provided with safe beaches, water environments and aquatic venues.

Describe a typical day's work.

A typical day can involve responding to media enquiries, planning water safety communications campaigns, designing publications, responding to Government enquiries, planning events, updating our website and social media and providing assistance right across the organisation with marketing and promotion.

What were some of the key learnings from the Internet Marketing and Social Media program?

Some of my key learnings from the Internet marketing and social media course include gaining better insights into how people use social media in an increasingly mobile world and how to improve content to get the best results through Facebook’s algorithms.

How has it impacted / changed / benefited your role and your organisation as a whole?

I found that the assignment in particular was a great opportunity to develop a practical engagement campaign that can actually be implemented across our organisation’s social media channels. We are currently refining and planning to roll out the campaign I developed for my assignment over our summer season and hope to see stronger engagement across our Facebook and Instagram channels as a result.

How did you come to be working in the not-for-profit sector?

I have come to the NFP sector from working in communications in emergency services. I enjoy working for organisations that help communities and feeling that my work has made a difference in people’s lives.

What do you feel is most needed to sustain and build the impact of the not-for-profit sector?

I see having great strategy and awareness campaigns as crucial for building the impact of NFP sector. Great ideas executed well can make an impact without a lot of money – but you need to do the planning work to get it right and build strong partnerships and networks to share your mission.

What is something interesting / unique / unusual about you?

I have been a volunteer with the State Emergency Service for over seven years, and last year had the opportunity to be part of the team representing Victoria in the National Disaster Rescue Competition – in which we came second overall! It was a fantastic experience in taking our rescue skills to the next level as well as working as part of an amazing team.


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"Great ideas executed well can make an impact without a lot of money – but you need to do the planning work to get it right and build strong partnerships and networks to share your mission."


ABOUT JENNIFER:

Jennifer has worked in the not-for-profit sector since 2011 as Life Saving Victoria's Media and Communications Manager. She also has a background of working with the State Emergency Service which led her to work in the NFP sector.

ASF awarded Jennifer a scholarship to attend the University of Melbourne's Internet Marketing and Social Media course mid-2014.

ABOUT LIFE SAVING VICTORIA:

Annual revenue / size:

Medium - $250,000 - $5m pa

Segment of NFP sector:

Culture & Recreation, Education & Research, Health

Operating in:

VIC

Website:

http://www.lifesavingvictoria.com.au/